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Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984
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Citation

Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-on-on-line-customer-purchase-data-at-a-department-store